Bring Down The Rope!
Velvet Rope that is. Studio 54 started it and now every wanna be club has copied it ever
since. What purpose does it serve? Crowd control you say? How can $5 worth of velvet
dangling between a couple of brass stanchions really control anything?
Its all about image. I recently went to a club in South Beach where the rope was set up. After waiting ten or so minutes outside, they let me in. To my surprise the club was nearly empty. So who are you trying to fool? After a few minutes I decided to leave. On the way out I saw, yes you guessed it; a large crowd huddled by the rope hoping to get in. We all know this game, but still tolerate it.
waiting at the rope at Club Liquid in Miami I was denied entrance because I was
wearing shorts. Now please understand this was South Beach during Spring
Break. I understand and respect dress codes, but during Spring Break? Please! I must say
that I have never had a positive experience at Liquid so I am pleased to learn of their
impending demise, rope and all.
Then there is the point where the club reaches capacity. In this case, it is actually illegal to allow you to enter until people leave. This is where that line around the block at 3 am occurs.
I ask you why you would wait in such a line? In hopes of gaining entry before 5 am? Whats the point? If you have time to wait in a line for two hours to pay a $20 cover, then shell out $8 a drink, you need to do some soul searching or get a life.
Humans are curious creatures, and the rope trick merely creates demand. In cities where there are many clubs within blocks of each other, I cant understand why you would allow yourself to be manipulated like a herd of cows. Just like you wont wait at Dennys two hours for a Grand Slam, you shouldnt wait to patronize these clubs.
Oh, but dont you feel so important and special when youre on the list and are whisked away to a VIP room without incident, while all the other unlucky bastards wait outside? Keep telling yourself that because its all bullshit. Im not buying it and you shouldnt either.
To hell with the velvet rope and those who rely on it!
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